Amidst the restrictions imposed by the pandemic on physical events, the Goethe-Institut and the EU National Institutes for Culture faced the challenge of digitizing their joint program of events. Specifically, this involved creating an online space where policymakers, experts, and art workers with varying technological skills could convene to explore the impact of digital transformation and AI on cultural relations.
To ensure a diverse program, we assisted with speaker curation while setting up and managing the digital infrastructure. This included adapting the branding and creating a distinct look and feel that lent coherence and identity to the event.
One of the primary benefits of digital tools is their ability to connect people both concurrently and asynchronously. Leveraging this, we focused on creating an archive of all keynotes, panels, and dialogues, providing an invaluable post-event library accessible to organizations, participants, and interested audiences.
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Curating the right participants, establishing the necessary infrastructure, and tailoring and branding the experience are crucial for creating cohesive and immersive event experiences. The primary goal should be to activate conversations and exchanges while mitigating issues related to internet access, software, and hardware discrepancies. Transforming social media channels into digital stages with carefully curated programs can be a cost-effective solution for producing events within short time frames.