EUNIC
Digital transformation, AI & Cultural Relations: how effectively can online technologies become safe platforms for professional exchanges and policy creation?
The challenge:

In the light of the pandemic’s on-site events restrictions, Goethe-Institut and the EU National Institutes for Culture needed to digitize their joint program of events. Specifically in this case, it implied the implementation of an online space where policymakers, experts from the field and art workers with different technological skills could connect and explore the impact of digital transformation and AI on cultural relations.

Our approach:

To ensure a diverse program, we assisted with speaker curation, whilst setting up and managing the digital infrastructure, adapting the branding, and creating a distinct look and feel that gave coherence and added identity to the event. 

One of the main benefits of digital tools is the possibility to connect people both concurrently and asynchronously. Leveraging this, the focus was on creating an archive of all the keynotes, panels and dialogues, as an invaluable post-event library available for organizations, participants and interested audiences.

The key insight:

Curating the right participants, building the necessary infrastructure, and tailoring and branding the experience help create cohesive and immersive experiences for all involved. The main goal should be to activate the conversations and exchanges, helping to prevent issues that might be related to different internet access, software and hardware versions. Transforming social media channels into digital stages with an adequate program curation can be the best cost-effective solution to produce an event in a short period of time.

The outcome:
  1. A  4 day online event that effectively facilitated the dialogue between experts on AI, artists, cultural institutions and policymakers, adding to EUNIC’s interdisciplinary vision about cultural relations.

  2. Agile and consistent technical production, benefiting from highly accessible and available technologies to ease dialogue and participation, resulting in more than 15 live-streamed hours, 37 speakers, and over 300 participants.

  3. A free and open database including all recorded sessions, accessible to everybody interested in the topic. 
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