EUNIC: Facilitating Digital Transformation, AI, & Cultural Relations

The challenge:

Amidst the restrictions imposed by the pandemic on physical events, the Goethe-Institut and the EU National Institutes for Culture faced the challenge of digitizing their joint program of events. Specifically, this involved creating an online space where policymakers, experts, and art workers with varying technological skills could convene to explore the impact of digital transformation and AI on cultural relations.

Our Approach

To ensure a diverse program, we assisted with speaker curation while setting up and managing the digital infrastructure. This included adapting the branding and creating a distinct look and feel that lent coherence and identity to the event.

One of the primary benefits of digital tools is their ability to connect people both concurrently and asynchronously. Leveraging this, we focused on creating an archive of all keynotes, panels, and dialogues, providing an invaluable post-event library accessible to organizations, participants, and interested audiences.

The key insight:

Curating the right participants, establishing the necessary infrastructure, and tailoring and branding the experience are crucial for creating cohesive and immersive event experiences. The primary goal should be to activate conversations and exchanges while mitigating issues related to internet access, software, and hardware discrepancies. Transforming social media channels into digital stages with carefully curated programs can be a cost-effective solution for producing events within short time frames.

The outcome:
  1. The result was a 4-day online event that effectively facilitated dialogue between AI experts, artists, cultural institutions, and policymakers, aligning with EUNIC's interdisciplinary vision of cultural relations.
  2. Agile and consistent technical production, leveraging highly accessible technologies, facilitated dialogue and participation, resulting in over 15 hours of live-streamed content, featuring 37 speakers and engaging over 300 participants.
  3. Furthermore, a free and open database was established, containing all recorded sessions, accessible to anyone interested in the topic.
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