Perpetual Beta
How can new technologies help boost talent in large organizations and help international teams to stay connected?
The challenge:

Large organizations are always challenged to keep their entire international team in touch. Disconnection between team members generates the loss of potential talent and, consequently, of common opportunities. In addition, continuous technological advances not only require them to keep pace, but also to redefine their ways of staying in regular contact through different channels.

In this context, Goethe-Institut was looking for innovative ways of setting up their global internal festival, Perpetual Beta. Within the scope of the project was experimenting with immersive spaces, where attendees could enjoy collective digital experiences and, at the same time, meet with other team members in small groups.

Our approach:

During the last few years, we have been working closely with the different Goethe-Institut locations as well as with the Goethe-Institut headquarters. This gave us a unique perspective on their needs. Being this so, the first step was to gather a cross-functional team from different disciplines and locations, which included not only the project's promoters, but also members of the technical team.

Detecting their needs, including those of security and protocol, typical in a large organization, we developed several digital spaces for different kinds of presentations and media formats, working closely with the speakers and panelists.

The key insight:

When it comes to digital events, immersive spaces can complement a solid event program, opening a new range of activities and experimenting content. Furthermore, open participation and an all-in perspective of the main actors are the key to a successful outcome. In the case of large international teams, it is essential to find common ground and facilitate the entry and participation across channels.

The outcome:
  1. A co-curated metaverse section on Goethe-Institut’s internal 24-hours-festival Perpetual Beta. It took place in astonishing 3D spaces, which included live-streamed conversations from different experts, live DJ sessions, audiovisual performances, podcasts and movie screenings.
  1. Our participatory approach allowed to gather feedback continuously to understand deeply the needs of both the organizers, speakers and participants. This resulted in a tailored event that could successfully achieve the institution’s goals.
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