From Chinese influencers to why Gen-Z is subverting the status quo. Here goes our selection of the latest news and trends that involve the communities of today.
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Gen-Z doesn’t care about fitting in with the masses
As demographics shift to psychographics, groups of people no longer identify by age or gender, but rather by shared values and interests. In the article “The rise of nice culture and how it defines a generation”, featured in Decode magazine, journalist Yusuf Ntahilaja unfolds how Gen Zers are building communities based on shared interests, and opening up spaces to connect, collaborate and communicate.
How the word “community” is becoming a marketing buzz
As brands become obsessed with building community, consuming becomes an emotional transaction in which “members” are asked to become fans on social media, contribute to private chat channels and attend in-person events. In this Vox article, Terry Nguyen explains what communities are based on, the difference between interaction and belonging, and why start-up founders are becoming used to deploying this word.
During a recent conversation at Stanford University, moderated by Wired’s editor-in-chief Nicholas Thompson, acclaimed professors Yuval Noah Harari and Fei-Fei discussed largely how AI will affect our future. Among the most important topics, they touched upon whether we can still believe in human agency; what democracy looks like in the age of AI; and whether AI will ultimately hack or enhance humanity. Unmissable.
As the text-based platform strengthens its reputation for being an impressive channel to build community, visual artists are jumping on board to showcase their work. Angelica Frey, for Wired, lists the unique tools and features that Twitter offers to showcase portfolios and increase commissions and artwork sales.
KOLs (Key Opinion Leaders) are big businesses in China and are commanding a larger share of marketing budgets every year. Through a series of pristine infographics, Nissa Qian, for Chinaskinny, provides insights on content creation, monetization, and the use of different platforms to help you understand this fragmented but highly connected channel.
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