“I liked the idea of dissecting it down to raw materials. A single scent is incapable of representing this virtual world, so we formulated a lexicon of elements that collectors can combine at will to make something entirely unique” (Ben Gorham, Founder of Byredo)
“It’s almost like a shiny pack of cards you get to unlock… We imagine a future where the values of luxury are translated into a circular ecosystem—from brand experience and high-quality products, to the approach to service, minimal aesthetics, and its community… We’ve kind of taken a lot of the philosophy of Web3 but kind of baked it into a platform that’s very easy to use, and doesn’t have those high learning curves that are often associated with Web3” (Rodrigo Caula, Co-Founder of Aeir)
“It was a perfect opportunity to offer a collectable piece of our collection for several reasons: some of our product formulas in the collection (such as Thermo Flip) are so innovative, never seen before and transformative that it was a great opportunity to showcase them in a visual way… we are now seeing a deeper investment and movement into the metaverse … growing year to year. We are also exploring how we can help democratize NFTs and make them more accessible to everyone by incorporating them into our loyalty scheme.” (Nora Zukauskaite, Marketing Director at Ciaté)
“This method of creation emphasises the fact that now, more than ever, the digital and physical universes are interconnected and reinforce each other.” (Zara press release)
“Gaming is a new, very natural world to express the new Armani Code … young, urban, modern … and [gives] the opportunity to tap into the Gen Z gamers. This is also a way to reshape the rules of engagement with gamers as a core target, enriching the narrative around our new fragrance with a unique and immersive experience,” (Véronique Gautier, Global President of Armani Beauty)
“Plastiks NFTs allow our clients to directly contribute to the global fight against plastic waste and improve the lives of the people on the ground. I am immensely proud that Hotel Lancaster is able to bring these groups together through this fantastic project.” (Lyderick Jadaud, GM of Hotel Lancaster Paris)
“By combining blockchain, specifically non-fungible tokens and recycling, we are able to be the bridge between plastic producers and plastic recyclers, making plastic production more traceable while incentivizing companies to recycle more… we will be the solution to the need to create more transparency within supply chains. All plastic produced should be tracked, recovered, and properly recycled” (Andre Vanyi-Robin, CEO & Founder of Plastiks)
“At DRESSX we see the future of fashion in its digitalization, blurring the line between physical and digital realms, and creating the Metaverse full of creative possibilities for the new fashion talents.” (Daria Shapovalova & Natalia Modevona, Co-founders of DRESSX)
“Don't shop less, shop digital fashion.”
“We pioneer sustainable, Metaverse-ready, AI and AR-powered beauty and fashion tech solutions that empower brands to enrich their relationships with customers.” (Alice Chang, CEO & Founder of Perfect Corp)
“85% of purchase decisions are made by women, so if brands want to get this right they need to design experiences that are relevant for women… If women can design these spaces for women, then we can ensure that women will want to spend more time in the Metaverse” (Shelley Zalis, CEO of The FQ)
“For most brands at a certain scale, it’s pretty hard to offset increasing customer acquisition costs. The best way to do that is by increasing the lifetime value of their user base and harnessing loyalty. Because of blockchain technology, NFTs create a way for brands to incentivize their users to not only rank up to a new level in their program, but actually appreciate the value of the asset that they own and can later be resold on [NFT] marketplaces. [Brands] can also take a royalty or percentage from each resell transaction as users continue to fast-track their loyalty status, which inevitably will just make them more aligned with that brand.” (Matt Smolin)
“The real question is what brands will do with them to make customers feel appreciated and to keep themselves top of mind, and that’s why there are NFTs for a cause. It’s like a badge of honor… So if Amy is buying certain types of moisturizer, we can give her authentic offers and experiences – maybe an exclusive experience with a favorite makeup artist. Because she holds an NFT, she might be one of only 50 people who can do that.” (Dan Jurek)
