Using olfactory marketing for sensory branding experiences that boost sales
Scent
The unique direct access that olfactory information has to the amygdala helps to explain why a specific odor can immediately trigger a detailed memory and/or intense emotion
The direct connection to the hippocampus means that our sense of smell is the sense most connected to memory
Engaging our olfactory senses helps to:
create emotionally engaging and truly memorable experiences
build emotional relationships
communicate a brand’s identity and values
Studies have shown:
customers stay up to 44% longer in a pleasant smelling space. (Source: air essentials)
Customers are willing to pay 10 percent to 15 percent more for the same product in a store that uses scent (source: spectrio)
